What steps to create a web agency?

With more than a billion websites in the world, creating a web agency is certainly launching into a flourishing activity. This is the reason why many freelance developers, who are facing a significant increase in their clientele, decide to create their web agency.

So if HTML, CSS, PHP is your passions, why not give it a go? This practical sheet reviews the key stages in the creation of a web agency .

What does a web agency do exactly?

A web agency offers a wide range of services to its clients - it all depends on your expertise and that of the team you put together.

We can cite among others:

·         Website development (e-commerce, showcase, blog, etc.)

·         Site hosting

·         Software development

·         SEO (SEO, purchase of keywords on search engines)

·         Community management, the launch of Facebook campaigns

·         Graphics, video editing / audio-visual production

·         Security audits

·         Creation of mobile applications, a service increasingly offered.

Some web design company in Pakistan, specializing in digital communication. There are also many website creation agencies. Once again, a web agency is like the person who founded it and the members of his team.

What investments should you plan to create a web agency?

For the creation of your web agency, several investments will be necessary but, once again, these depend on the size of your project.

First of all, if working from home is suitable for freelance developers, you may need to consider setting up in offices in order to best launch your web agency. You can therefore rent your own premises and take out a commercial lease or opt for a coworking space.

In addition, creating a web agency involves being more than a developer: sales, marketing, and accounting are on the agenda. All this comes at a cost: accounting solution,  CRM software for customer relationship management, marketing, etc. There are many expenses to be expected in order to get started on this good foundation.

Once the skills have been acquired and the right people have been hired, the biggest challenge is to find clients: there is no magic recipe here, it all depends on your motivation!

Note that if you are unemployed, you will be able to benefit from aid for business creation offered by the State.

What legal structure for a web agency?

Choosing your legal status can be difficult, the good news is that the web agency activity is not subject to any particular restriction: it is, therefore, possible to create a web agency in a company or even as an Individual Business. We come back to the essential points.

If you are more than one partner, your choice may be:

·         The SARL (Limited Liability Company): by creating a SARL, you protect your personal assets from any difficulties: in fact, it cannot be threatened by your creditors, which puts you in safety. However, this structure is more difficult to change when your business itself changes.

·         The SAS (Simplified joint-stock company): much more flexible than SARL, SAS is the preferred legal structure of French entrepreneurs. It is also a socially and fiscally advantageous structure: For example, the president of the SAS benefits from the “assimilated-employee” regime which means that he has the same social cover as an employee (apart from unemployment insurance).

If you are embarking on the adventure alone, you can choose to create your web agency with one of these three statuses:

·         The status of micro-entrepreneur (auto-entrepreneur): inexpensive and easy to set up this status can be a good option for testing a project. The self-employed person benefits from tax and social advantages but sees his turnover limited to 70,000 $ for a company providing services. In addition, this status has the advantage of being as easy to adopt as it is to leave: you will be able to develop your project in society if the adventure takes another turn!

·         The EURL (Sole Proprietorship with Limited Liability): single member form of the SARL, the EURL allows to have a higher turnover and offre the advantage of protecting your personal assets.

·         The SASU: a single-member form of the SAS, the SASU also makes it possible to protect your personal assets and not to be limited by a turnover threshold. It is also a way of benefiting from the advantages of the SAS (flexibility of operation, a social regime for assimilated employees, etc.).

If you are already an employee of a company, know that any employee who can prove at least one year of seniority in the same company.

How much does it cost to create a website?

The price of creating a website depends on many factors: type of site, number of pages, quality of design, features etc. This is why the web agency must clearly define the characteristics of the site requested in advance, in order to establish an adjusted quote.

For example, while a freelance developer charges an e-commerce site between 1,000 and 20,000 $, a web agency can go up to 50,000 $, of course a guarantee of superior quality.

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