In an increasingly competitive market, " Design " is the rising value of our Business, a determining factor in achieving its success.
Knowing yourself and
the "Personality" of your Business become essential factors when
starting your Business Activity.
In this sense, a Brand
Image Project encompasses not only the Architecture and Interior Design
Project.
But also, the general
marketing we have to use will make us closer to the long-awaited business
success.
·
It is also very
important to correctly focus and develop our Digital Identity.
·
Since the creation of
our website (adapted to the 2.0 world) with our Blog.
·
In which we will
demonstrate our knowledge about the Activity we develop.
And, of course, good
management of social networks brings us closer to our customers.
Customer Attraction
We all know that
finding the best location for opening our Business is a great key to achieving
its success.
Although it cannot be
the only one, it is essential that our facade is attractive and invites our
potential customers to enter.
There are different
ways to achieve this, and we give as an example two opposing strategies that
have been demonstrated with numerous examples as keys to capturing the public's
attention.
Strategy A – Remove
barriers between Business and customer
The first would
consist of blurring, diluting and almost eliminating the window.
Erasing with a stroke
of the pen the limit between the exterior and the interior, avoiding that
border between Business and Client.
Apple brand stores
widely use this strategy.
Strategy B – Create
an attractive and mysterious inner world
The second strategy
would be the opposite; create a luxurious and visually attractive façade in
which the interior of it is not intuited.
And the only entrance
is a hall that invites us to enter as if we were accessing an exclusive private
club.
Something that we can
usually see in Tiffany or Cartier signature stores.
Physical and
digital care
Of course, and taking
into account the previous point, nowadays, not only is a good physical location
necessary to be successful, but it is also very important to succeed in the
digital location.
A correct domain on
the web will allow us to be better positioned in searches related to our
Activity.
As well as a good
structure and clean content that quickly captures the client's attention who
has already reached our website.
Attention and
Professionalism
Something that is well
demonstrated is that a Business that is not run with Professionalism and good Customer
Service cannot function.
Or it will start
strong and drift when overwhelmed by the situation.
For this reason, when
hiring the company that is in charge of the design and creation of the Image of
our Activity, it is essential to find the right Professional who understands
what we need and knows what the keys may be to achieve the desired success.
This will guarantee
that our investment is amortized in less time and adapts to our activity's
uniqueness.
It will be useless to
have a great staff that serves our target audience in the best possible way if
the bases on which our Activity must be established have not been taken into
account from the outset.
Proper Maintenance
and Consistency
Enduring over time,
keeping our premises open for many years is the great illusion that keeps us
daydreaming before opening our own Business.
For this, it is
necessary to achieve an attractive Brand Image and not the result of the latest
fads, which will mean that we have to renovate our premises quickly.
This is important both
in the design of the Corporate Image, as well as in that of our premises, using
for this purpose not only materials that are highly durable over time and that
have little maintenance.
In this way, we will
achieve great economic savings and adequate consistency over the years of our
brand image.
Furniture, signage,
exhibitors, website and everything that has to do with the physical location
and our company's marketing.
If you want to run a
successful business then hire business plan writers from Maven Business Plans. It is the best company all over the USA.
Warmth and Quality
If we want to get
closer to our clients, our brand image must be an image that transmits warmth
and closeness. It is about betting on sensational marketing and, of course,
offering a quality product.
If the product is not
quality and does not reach the customer, we will not have a second chance.
Therefore, we will not achieve adequate virality, a good diffusion of
"word of mouth" that allows us to grow satisfactorily.
As in our Business, we
are going to sell a quality product, our business's environment must be under
it.
This does not
necessarily mean ruining ourselves with expensive materials and finishes.
What is necessary is
to achieve an interior with the Personality and Character that we discussed in
the first point, and that serves so that our client is comfortable and welcomed
within our premises.
The choice of colors,
furniture, and lighting is key in this section and is often completely ignored
in the development of the works.
Comments
Post a Comment